About Us

Canadian Sport for Life (CS4L) is a movement that promotes quality sport and physical activity. It is led by Sport for Life Society, a federal not for profit society that incorporated in September 2014, and comprises experts from sport, health, recreation and academia who are employed as independent contractors, yet work cooperatively to promote the movement’s goals.

Prior to the incorporation of Sport for Life Society, the CS4L movement operated as a division of the Canadian Sport Institute (CSI) – Pacific. From 2005 until 2011, CS4L was led primarily through the work of six members known as the Long-Term Athlete Development (LTAD) Expert Group: Richard Way, Istvan Balyi, Dr. Colin Higgs, Charles Cardinal, Dr. Steve Norris and Dr. Mary Bluechardt. In 2011, the creation of the 17-member CS4L Leadership Team reflected the need to provide additional support to sport organizations and related stakeholders across Canada as they move forward with CS4L and LTAD implementation. With the creation of the CS4L Leadership Team, the LTAD Expert Group members have been joined by Ian Bird, Debra Gassewitz, Christian Hrab, Dr. Vicki Harber, Paul Jurbala, André Lachance, Dr. David Legg, Mike MacKay, Dr. James Mandigo, Brian Rahill, Carolyn Trono, and Mark Vulliamy.

With the recent incorporation, Sport for Life Society’s leadership has undergone a transformation. Richard Way has been named the CEO, and the Board of Directors, Chaired by Wendy Pattenden, includes Roger Smolnicky, John Ross, and Mary Bluechardt. The Society now has five divisions, each with its own director. The Physical Literacy Division is directed by Drew Mitchell, the LTAD Division is directed by Carolyn Trono, the Engagement Division is directed by Lea Norris, the Special Projects Division is directed by Andrea Carey, and the International Partnerships Division is directed by Thomas Jones. The S4L Leadership Group has recently been formed, consisting of the five Directors as well as Richard, Istvan, Colin, Paul and Vicki. 

From its beginning in 2005, the CS4L movement has been supported by Sport Canada, whose financial contribution – combined with the guidance of Dan Smith, Lane McAdam, Carol Malcolm-O’Grady, Francis Drouin and Rebeccah Bornemann – has been foundational to the movement’s success.

A primary activity of the Group is to provide consultation and guidance to a wide variety of sport system stakeholders across Canada, including sport organizations, education, recreation and health.